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TIJER - INTERNATIONAL RESEARCH JOURNAL International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2349-9249 | Impact factor: 8.57 | ESTD Year: 2014
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.57 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Issue: September 2023
Volume 10 | Issue 9
Last Date : 30-Sep-2023
Review Result and Publication of Paper within : 2-3 days
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Impact Factor : 8.57
Issue per Year : 12
Volume Published : 10
Issue Published : 112
Article Submitted : 9452
Article Published : 2428
Total Authors : 6532
Total Reviewer : 819
Total Countries : 121
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Published Paper Details
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| Paper Title: | Impact of social media on consumer buying behavior |
| Authors Name: | Jyoti , Dr. Abhilasha Raj |
| Download E-Certificate: | Download |
| Author Reg. ID: |
TIJER_101329
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| Published Paper Id: | TIJER2303128 |
| Published In: | Volume 10 Issue 3, March-2023 |
| DOI: | |
| Abstract: | This research paper aims to explore the impact of social media on consumer buying behavior, specifically the factors that influence consumer decision-making and the role of social media in shaping these factors. It is evident that Facebook, Twitter and Instagram have greatly contributed to the growth of online purchases. These social media platforms have provided a convenient and accessible way for consumers to discover and purchase products. With the ability to easily share and recommend products, social media has become a valuable tool for businesses to reach a wider audience and increase sales. It has changed the way people research and purchase products, allowing them to gain access to more information than ever before. The paper explains how social media marketing directly or indirectly influence the consumer buying behavior and aims to show which factors impact the consumer buying behavior through social media marketing. Overall, this research paper provides valuable insights into the impact of social media on consumer behavior and highlights the need for brands to adopt effective social media strategies to remain competitive in today's digital landscape. |
| Keywords: | Social Media, Consumer, Consumer Behaviour, Marketing, Consumer Decision Process, Purchase, Online sites. |
| Cite Article: | "Impact of social media on consumer buying behavior ", TIJER - International Research Journal (www.tijer.org), ISSN:2349-9249, Vol.10, Issue 3, page no.995-1003, March-2023, Available :http://www.tijer.org/papers/TIJER2303128.pdf |
| Downloads: | 00092 |
| ISSN: |
2349-9249 | IMPACT FACTOR: 8.57 Calculated By Google Scholar| ESTD YEAR: 2014 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.57 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: TIJER2303128
Registration ID:101329
Published In: Volume 10 Issue 3, March-2023
DOI (Digital Object Identifier):
Page No: 995-1003 Country: Noida , Uttar Pradesh , India Research Area: Commerce All Publisher : IJ Publication Published Paper URL : https://www.tijer.org/viewpaperforall?paper=TIJER2303128 Published Paper PDF: https://www.tijer.org/papers/TIJER2303128 |
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ISSN: 2349-9249
Impact Factor: 8.57 and ISSN APPROVED
Journal Starting Year (ESTD) : 2014
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