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TIJER - INTERNATIONAL RESEARCH JOURNAL International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2349-9249 | Impact factor: 8.57 | ESTD Year: 2014
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.57 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Issue: September 2023
Volume 10 | Issue 9
Last Date : 30-Sep-2023
Review Result and Publication of Paper within : 2-3 days
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Impact Factor : 8.57
Issue per Year : 12
Volume Published : 10
Issue Published : 112
Article Submitted : 9452
Article Published : 2428
Total Authors : 6532
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Total Countries : 121
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Published Paper Details
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| Paper Title: | Samsung Vs Apple: The Battle of Smartphone Brand Marketing |
| Authors Name: | Rahul Gujral , Yash Raj , Dr. Abhilasha Raj |
| Download E-Certificate: | Download |
| Author Reg. ID: |
TIJER_101230
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| Published Paper Id: | TIJER2303118 |
| Published In: | Volume 10 Issue 3, March-2023 |
| DOI: | |
| Abstract: | If there was to be a "first", it would be Apple. Apple's first smartphone, the original iPhone in 2007, caused a stir in the world of communication devices. Samsung's first smartphone, Samsung GT-I7500 Galaxy, was released in 2009. If you have to compare smartphone market share, in 2009 Apple was 16.1% and Samsung was 3%. This number has changed over the years, with 18% for Apple and 23.4% for Samsung in the first quarter of 2022. These changes indicate two things: Samsung has made huge strides in the smartphone market. Despite increasingly strong competition, Apple has managed to achieve near-unanimity. |
| Keywords: | Marketing, Smartphone, Brand, Samsung, Apple |
| Cite Article: | "Samsung Vs Apple: The Battle of Smartphone Brand Marketing", TIJER - International Research Journal (www.tijer.org), ISSN:2349-9249, Vol.10, Issue 3, page no.937-938, March-2023, Available :http://www.tijer.org/papers/TIJER2303118.pdf |
| Downloads: | 000145 |
| ISSN: |
2349-9249 | IMPACT FACTOR: 8.57 Calculated By Google Scholar| ESTD YEAR: 2014 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.57 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: TIJER2303118
Registration ID:101230
Published In: Volume 10 Issue 3, March-2023
DOI (Digital Object Identifier):
Page No: 937-938 Country: New Delhi, Delhi, India Research Area: Management All Publisher : IJ Publication Published Paper URL : https://www.tijer.org/viewpaperforall?paper=TIJER2303118 Published Paper PDF: https://www.tijer.org/papers/TIJER2303118 |
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ISSN: 2349-9249
Impact Factor: 8.57 and ISSN APPROVED
Journal Starting Year (ESTD) : 2014
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